重庆企业网站优化策略。
重庆华微科技公司提供的网站检测和调整的方案，该方案主要针对搜索引擎的调整策略
1、源代码审查：
对整个网站进行以下检查：
（1）是否在网站的关键词上使用了
标签；
（2）在
标签中是否包含与网站内容高度相关的关键词；</p>
<p>（3）是否通过加粗、下划线或斜体等方式突出关键词；</p>
<p>（4）是否使用了图片注释属性来有效说明图片内容；</p>
<p>（5）在文章开头和结尾是否使用了关键字。</p>
<p>这些审查将帮助我们了解我们的网站在搜索引擎频繁收录的区域是否完善，以便于我们进行下一步的调整操作。</p>
<p>2、关键词短语挑选：</p>
<p>（1）选用一个容易被搜索到的关键词，不一定是热门关键词，确保这个关键词与网页内容高度相关。</p>
<p>（2）在文本中添加与关键词相似的关键词短语。</p>
<p>（3）在<title>中放置关键词，如：<title>关键词。
（4）在页面开头处放置一个
关键词
，关键词相似短语可以放在
中，
中所用的主要关键词在中最好都有，如果有很多关键词需要调整，建议分成多个页面调整，如果关键词比较热门，建议一个页面最多调整2~3个主要关键词。</p>
<p>3、<Title>标签调整：</p>
<p>网页<Title>标签中的内容对搜索引擎的收录至关重要，因此，<Title>是调整关键词最为关键的部分，每一个页面应有2-3个不同的主要关键词，这几个关键词最好在该网页中位置越靠前越好，一般情况下建议<Title>不超过75个字符。</p>
<p>4、标签调整：</p>
<p>标签包含的内容是网页的描述部分，“网页描述”应尽可能包含所需SEO的关键词，但语法一定要通顺，流畅，新颖，创意、有吸引力。符合浏览者搜索该关键词的意图以及感受。但同时也要符合网页内容的含义，最好能够概括页面的主旨内容。</p>
<p>5、标签调整：</p>
<p>“关键词"在GOOGLE排名规则中不是很重视，但在Yahoo、百度等其它一些搜索引擎中还是可以起到一定的作用，因此，要尽一切可能的SEO，的调整也是需要做的。建议网页中使用不同的，并且关键词之间不要重复和堆叠。</p>
<p>6、Alt属性调整：</p>
<p>在使用<Img><A>等其它引入多媒体的标签时，应该为其添加合适的说明性文字，这些文字必须符合图片内容又切合网页关键词，并将这些文字放在标签的Alt属性之中。</p>
<p>7、标签调整：</p>
<p>，这三个标签分别代表着公司名称、版权所有和搜索引擎检索规则三个方面的说明性文字，值得注意的是这个标签虽然限定了搜索引擎检索的规则，但是并不是对所有的搜索引擎都有作用，许多搜索引擎都不会遵循里的规则，在这里我们的限定只是针对常见引擎的工作方式。</p>
<p>8、网站结构的调整：</p>
<p>（1）物理结构：物理结构是网站的真实目录和网站的文件存储位置所决定的结构，一般来说较好的物理结构方式有两种，一种是扁平式的结构，即将所有网页都存储在网站根目录。另一种是树形结构，即将网站划分为不同的频道，不同的页面存放在不同频道的目录下面。这两种方式需要视网站内容的多少来决定，但无论采用何种方式都需要保证结构的清晰。</p>
<p>（2）逻辑结构：由网站的内部链接所形成的内部链接的网络图，一般来说一个网站从主页出发可以寻找到所有和站点相关的链接，并且需要保证链接的条理清楚，建议尽量采用静态的链接方式，在动态页中尽可能的避免?、&、%等特殊符号的出现。</p>
<p>9、布局的调整：</p>
<p>这是一个与网页制作技术相结合的调整手段，在网页制作初期，确保页面的制作符合W3C的代码标准，尽量采用DIV+CSS的方式来布局页面，使得表现代码和修饰代码相互分开，页面中尽可能少用修饰文字或素材显示的代码，而将这些表现手段全部利用CSS技术来实现。这样有利于搜索引擎抓取网页的主要内容，而减少或避免分析冗长的修饰性代码。</p>
<p>10、路径的调整：</p>
<p>网页的路径设置最好能够表现出网站的标题以及关键词。</p>
<p>11、外部链接调整：</p>
<p>搜索引擎在权衡一个网站的重要性时其中衡量的一个指标就是这个网站被外部网站，特别是PR值高的网站所链接的数目和次数，并且在与其他网站交换友情链接时，最好能体现你所需要SEO调整的关键词能成为你站点对外链接的描述和定义。</p>
<p>如何进行网站调整以扩展关键词</p>
<p>扩展关键词会用到哪些工具呢？</p>
<p>1、5118关键词</p>
<p>5118通过收集、分析、提取互联网大数据，为网站运营者、SEO从业人员提供有价值的专业分析结果及指引，让用户可以迅速提升网络运营能力的平台。这个说明比较泛，这个平台主要通过对 SEO各类大数据挖掘，提供关键词挖掘，行业词库，站群权重监控，关键词排名监控等。</p>
<p>2、百度关键词规划师</p>
<p>在搜索框中输入关键词，百度会推荐1000个与搜索词相关的关键词，并提供这些关键词在选定地域的日均搜索量、竞争激烈程度等信息，按照搜索量从高到低的顺序排列。（百度关键词规划师还是值得推荐的，使用这个工具的大多是做竞价的，可以看出竞争激烈程度。）</p>
<p>3、爱站</p>
<p>爱站是做SEO经常用到的网站，可以通过综合查询可以查到该网站在各大搜索引擎的信息,包括收录,反链及关键词排名,也可以一目了然的看到该域名的相关信息,比如域名年龄相关备案等等,及时调整网站调整。这款长尾关键词挖掘工具是一款SEOER实用工具，是专门挖掘长尾关键词的工具，用长尾关键词挖掘工具可以把在搜索引擎上相关搜索的长尾关键词挖掘出来。</p>
<p>爱站是SEO工作中频繁访问的网站，借助综合查询功能，我们能掌握该网站在各大搜索引擎的表现，诸如收录量、反向链接以及关键词排名等信息，同时，也能迅速了解域名年龄、备案等详细信息，以便及时调整网站优化策略。该长尾关键词挖掘工具是SEO从业者的得力助手，专为挖掘长尾关键词而设计，通过该工具，我们能够挖掘出搜索引擎相关搜索中的长尾关键词。</p>
<p>4、站长利器</p>
<p>借助关键词查询功能，可以找到所有网民搜索过的该词的相关长尾词，每日新增百万词汇，快速锁定流量高、指数高的关键词。在网站初期建设阶段，可以通过这些数据来评估自己实现关键词首页排名的可能性。</p>
<p>5、金花站长利器（一款独立的小型软件）</p>
<p>金花站长利器集成了百度指数查询、相关关键词分析、长尾关键词挖掘以及指数批量查询等功能，指导用户如何寻找关键词、挖掘长尾关键词、批量查询百度指数。（支持批量查询和挖掘，操作简便。）</p>
<p>6、百度指数分析</p>
<p>百度指数用于反映关键词在过去30天内的网络曝光率和用户关注度！它能直观地展示该关键词每日的变化趋势！指数基于网页搜索和新闻搜索，提供免费的海量数据分析服务，用以反映不同关键词在过去一段时间内的“用户关注度”和“媒体关注度”。用户可以借此发现、共享和挖掘互联网上最有价值的信息和资讯，直接、客观地反映社会热点、网民的兴趣和需求。</p>
<p>总结：拓展网站关键词的工具种类繁多，上述是小编在拓展关键词时常用的工具，如有更好的工具，欢迎私信分享！</p>
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